Pokon Naturado BV
Pokon and Naturado merged in January 2008 and are located in Veenendaal Netherlands. The new combination of both companies is market leader in the consumer markets within the area of soils, fertilizers, grass seeds and crop protection. To learn more about the products and brands sold by Pokon Naturado you can click on ‘the brands’.

The production of soils (potting soils) takes place in Veenendaal. Liquid fertilizers are produced in our factory in Naarden, also within the Netherlands. Our solid, mineral fertilizers are produced within our factory in Poland. Starting last January 2009 our new largely extended warehouse is realized, with over 7000 pallet places, 9 loading docks and over 6250m2 / 70.000m3 from where we deliver all product worldwide.

Pokon
In 1929 sir Herman Pieter Bendien developed with some experts the first Pokon formula. The name Pokon is directly extracted from the basic product name, which is chemically named as : P2O5K2ON2 Where Phosphor (P), Potassium/Kalium (K), and Nitrogen (N) are the basics in the plantfood needed by all plants. These “NPK’s” are currently well known within the garden business.

In the last 80 years of the existence of Pokon, it’s not been limited to this first and one and only product, but Pokon has developed a broad line of products, in several product groups. Pokon is currently exported in quite a few countries as well.

Some “Pokon milestones” are:
1929: The birth of the first (Pokon) powder fertilizer for in-home use
1949: Chrysal flower care is invented
1960: The start of export towards several countries
1974: The introduction of Pokon liquids (in-home use)
1982: The introduction of a broad line in Pokon garden fertilizers
1999: The introduction of Pokon STOP-line within crop protection
2005: Complete redesign of all Pokon products, segmented on a specific consumer group
2006: The introduction of a potting soil product line
2007: Pokon and Chrysal are divided in two companies
2008: The merger of Pokon and Naturado.

Naturado
Since 1969 Naturado has grown towards being the market leader within the Dutch consumer market and is specialized in supplying soil, soil improvers and directly related products.

Some of the “Naturado milestones” are:
1969: The beginning of the company in Doorn, started with the handfilled bags
1972: The relocation to Maarn and start of mechanically filling of soil bags and sealing
1979: Due to the explosive sales growth, expansion was needed and is the production relocated to its current location in Veenendaal
1981: The acquisition of the company by the brothers Gert and Hans van de Glind
1989: Hans van de Glind acquires the sole ownership of the company Naturado
1991: The acquisition of Galesto soil production
1997: The rebuilding of the production facility with an extended production area
2004: The acquisition of Barenbrug garden products (acquiring distribution rights of the brands Park and Bayer within the Netherlands).
2005: Unique distribution right of Scotts products within the Netherlands (with brands as: Asef, Miracle Gro, Evergreen, RoundUp etc.).
2006: Agreement on the production of Ecostyle Cocopeat by Naturado
2008: The merger of Pokon and Naturado.